Fleet safety programs do more than save lives - add business value through safety
A maximum Low Claim Discount rate often offers clients a false sense of security when it comes to fleet safety.
The investment in time and money to implement a fleet safety program can be easily dismissed as unnecessary when a client’s drivers have proven themselves with clean records and their insurance company rewards them with a good premium.
Until the odds finally fall against them and an accident occurs.
The value of diminishing motor accident risk through a safety program cannot be underestimated.
Without a formalised fleet safety program, a business runs the risk of losing so much more than their insurance discount. From small, but impactful, issues such as employee time off with injuries all the way through to a loss of life or a high-impact accident that draws reputation-damaging media coverage – the value of diminishing motor accident risk through a safety program cannot be underestimated.
Once the benefits are articulated, the implementation of a fleet safety program presents the fleet manager with a unique opportunity to add greater business value beyond just managing the fleet.
A complete fleet safety program will:
- Save lives and reduce the risk of life-altering injuries throughout the organisation.
- Protect human and financial resources.
- Reduce the risk of liability associated with crashes involving employees on company business.
- Protect the client’s reputation.
The first step in any implementation is the announcement by senior management of the organisation’s intention to create such a program and the appointment of a Safety Officer.
This announcement can come after bad news event, such as a serious accident, or a good news event, such as a newly-won contract with a customer who requires higher safety standards. Either way, it is important that it is not seen as a witch hunt but has a feel-good factor of keeping staff safe and saving money and lives.
The client should outline the program - which will be based around formalising, documenting and consolidating procedures … with some additional paperwork being an unavoidable but necessary side-effect.
The choice of a Safety Officer should be based on the following factors:
- Must be someone with authority and employee respect
- May the business owner if it is only a small enterprise
- May be a HR or fleet manger or someone in charge of new employee inductions
It is important that the Safety Officer is provided with the tools to do the job and the time to perform the additional workload. This will include some additional document tools such as audit checklists, driver declarations and guidelines as well as real-world tools such as dash cams and hands-free technologies.